Eat 2 Eta

Case Eat2Eat.com by Kenneth G. Hardy, Nigel Goodwin 15 pages. Publication date: Aug 10, 2006. Prod. #: 906A18-PDF-ENG Eat2Eat.com was an Internet-based eatery second-stringer service covering a dozen cities in the Asia peaceable region. The principal business of Singapore-based Eat2Eat Pte Ltd., it was first appearanceed in 2000 by an go-aheadr and fountain investment banker with US$1 million of his give capital. He quickly established the capabilities and business model, but aft(prenominal) v years the registered user base remained relatively weakened at about 12,000. He thought the next tonus for the fraternity was to expand that user base and hoped that the comp whatsoever could miscellany the federal agency people made plans to eat out. Resources--specifically, season and money--were limited, so any promotional efforts would have to be ripe and efficient. Focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management as i t tells the story of an entrepreneur who had an idea and bountiful money to launch it, but then struggled to achieve seemly scale. Eat2Eat.com 1. How would you describe/ put Eat2Eat.coms assiduity? Who would you allow in a appoint of competitors for Eat2Eat.com? (Your list does not have to include specific caller-out names. You can list types of companies.) Eat2Eat.

coms industry description would or so accurately be describe as online restaurant reservation. The keep company itself would be describe as an online restaurant reservation database. At the spawn of Aggarwals idea, as far as competition, the alone competitors l isted in the grimace are city oriented on! line databases. other(a) competitors would possibly be airline/hotel reservation sites who created their own database, a company competiting with Eat2Eat.com present twenty-four hour period would be OpenTable.com. The website Alibaba.com was listed as a similar database consisting of a business-to-business outgrowth selling many varieties of products. 2. What resources or capabilities do you think could...If you demand to get a climb essay, order it on our website: BestEssayCheap.com

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