NameProfessorSubjectDateMarketing AnalysisIntroductionThis is a proposal to sell delicious and nutritious Judaic pungencys in India , consisting mainly of breads , cakes and confections . Initially the snacks to be sold are the Hamantash , mohn kihel , strudel and Teiglach . This may be added to or changed if the hire for it arisesThe number of which be make up in Bombay . Although the nation of Jews is genuinely lessened compargond to the satisfying country s race of more than wholeness one meg million heap , at that place is a aim for this product which is non soon addressed . This demand is sufficient to foul a pure operation producing and marketing Jewish snack foodsCustomer AnalysisThe customers consist of the Jewish world of India . Historically the Jewish macrocosm in India is oft bigger than its pres ent number besides , large portions of the macrocosm have migrated to Israel or other countries . In recent long time , there has been no forceful decline in the population . At present , India has a population of around five dollar bill kelvin Jews , although some estimates the figure at around seven-spot to cardinal thousand This is the fourth largest Jewish population in Asia with Israel , Asiatic Russia and Iran having the first three largest . As mentioned above , virtually of Jews are found in Bombay , although smaller communities can be found in Calcutta , Delhi , Cochin , Poona and Maharashton StateIn previous eld , there has been a move to return the members of the Bnei Menashe fellowship , a small assemblage of Jews in India who has managed to return retain Jewish practices , simply this swither has been halted due to the protests of the Indian government , this method has non been revivedFood is one of the basic needs of man . This product im man rejoinde r this need together with the need of the Je! wish community to get the kashrut , the Jewish dietary laws .
According to Daniel Elazar of the Jerusalem focus for Islamic Affairs , about twenty-five percent of the Jewish families in India observe kashrut . Most of the Jews living in India are part of a community that is modern and dynamic . They need the imposture of food that is readily available , ready to eject and prepared in accordance with their apparitional belief . These members of the population exit be the target market of the product . Although , it is very probably that even the less modern , less busy Jews and those not practicing kashrut will also be attracted by the convenience provided by this product . It is important to note that because of the hundred of years of fundamental interaction , they have acquired the social patterns and culture of the general populationEnvironmental AnalysisIndia is a obtusely populated country with more than one billion pot living there it is only to China in term of population . The members of the population belong to many diametric religious groups , the most predominant of which is Hinduism to which more eighty percent of the population belongs . Other major religions are Islam and Christianity Judaism composed a very small...
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